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Retail giants
like Wal-Mart, The Home Depot and Target invest heavily
in strategies and technologies that help them sell more,
grow rapidly and cut operating expenses. Their successes
show that operational efficiency dictates survival, that
access to retail information monitors growth.
As the retail industry changes and competition intensifies,
retailers require immediate access to the right information.
They require the ability to instantly act on that changing
information, either selectively by store and region,
or globally. Stores' information must be easily and
flexibly reportable and management decisions must be
easily entered, implemented and enforced.
Information technology infrastructure must tell management
what was bought, when, where, by whom and why. Retailers
that survive and grow will understand the impacts of
promotions and markdowns, buying trends and dynamic
consumer demographics/lifestyles. Strategic decisions
can then be made centrally and implemented chain-wide
or at individual stores. Retailers and suppliers can
work together to distribute the right merchandise mix
in a timely, efficient manner.
Accordingly, retailers have struggled for years to
set up information systems that integrate and connect
headquarters, in-store processors and the point-of-sale.
Lack of a comprehensive solution forced chains to piece
together closed proprietary systems often based on disparate
data models and data access techniques. The cost and
complexity—and lack of certainty—in deploying
such piecework solutions have slowed the growth of small
and medium-sized chains.
Microsoft Retail Management System HeadQuarters is
a direct response to the growing number of small to
mid-sized stores/chains looking for software to grow
as they grow and address immediate and future business
goals. As an integrated, business-wide, point-of-sale
and retail management solution, HeadQuarters allows
mid-sized retail chains to take advantage of price and
technical innovations in commodity hardware, software
and Internet-enabling technologies. Now mid-sized retail
chains can exploit the same technologies that reveal
the most salable mixes of merchandise and shave dollars
off big chain store prices.
HeadQuarters offers retailers a feature-set designed
specifically for dynamic and growing companies:
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Integrated point-of-sale and in-store
functions that trade data with Microsoft Retail
Management System Store Operations |
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Ability to create new items, set pricing and discounts,
generate purchase orders and direct inter-store
inventory transfer from the head office |
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Automatic uploading of stores' inventory movement,
financial transactions and sales data, then organizing
the data into a comprehensive all-knowing database
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Ability to see, manage, price and control inventory
across multiple locations and to make informed decisions
based on up-to-date and reliable data |
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A pre-packaged solution that offers low licensing
costs and rapid investment returns |
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Highly customizable features for individual needs
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Built-in security system to restrict employee
access to sensitive information |
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Open-standards access to all retail information
stored in a Microsoft SQL Server™ database |
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Detailed sales data for data warehousing, OLAP
and business intelligence analyses |
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Ability to view inventory levels at all the stores
in the enterprise |
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Support for virtually all forms of data communications
between the head office and stores using a dial-up,
virtual private network (VPN), the Internet, LAN
and WAN |
The required software components that enable you to
successfully manage your multi-store operations are:
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Store Operations |
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HeadQuarters Remote Client and HeadQuarters Communications
Server Programs |
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HeadQuarters Manager Program |
Microsoft Retail Management System Store Operations
Store Operations software is sold separately from HeadQuarters.
It operates at each store in the retail enterprise and
maintains sales data in a local database. Store Operations
automates each store's back-office operations (inventory,
pricing, tracking customers and suppliers, etc.) and
handles all sales transactions at the checkout lane.
Key information contained in the Store Operations database
is regularly uploaded to the head office. At the same
time, HeadQuarters downloads management's changes made
at the head office to each store's database.
HeadQuarters Remote Client and HeadQuarters
Communications Server Programs
The HeadQuarters Remote Client and HeadQuarters Communications
Server programs are parts of the Store Operations HeadQuarters
software package. HeadQuarters Client is installed at
each remote store and automatically initiates a connection
to the head office based on a schedule specified by
the head office. The connection can be made via the
Internet, virtual private network (VPN), or dial-up
access to the HeadQuarters Communication Server. Once
connected, HeadQuarters Client receives instructions
to upload sales and inventory data or other information
requested by HeadQuarters. It also updates the store's
database to reflect any changes made at HeadQuarters
that need to be propagated to the store.
The HeadQuarters Communications Server is installed
on a machine at the head office and is responsible for
exchanging data between the HeadQuarters database and
remote stores. It listens for incoming messages from
remote stores, processes and records the data in the
HeadQuarters database, then forwards HeadQuarters' directives
to remote stores as defined in HeadQuarters worksheets.
HeadQuarters Manager Program
At the head office, the HeadQuarters Manager program
provides the user interface and management of retail
information in the HeadQuarters database. Functions
necessary to manage a retail chain are provided. HeadQuarters
Manager lets you create new inventory items or update
the data (items, suppliers, prices, costs, etc.) that
keep your retail chain running smoothly. HeadQuarters
Manager enables you to set policies and procedures for
each store to follow, then enforces those rules applicably
throughout the enterprise. Specially tailored, multi-level
reports let you sort and combine business data—even
drill down to modify your database directly from the
reports.
HeadQuarters employs the widely understood worksheet
to implement management changes. You can use a number
of different HeadQuarters worksheets to plan and execute
changes to the HeadQuarters database and remote store
databases. Worksheets initiate and control data exchanges
between the head office and stores. Through worksheets,
the head office can command any store, group of stores,
or all stores to perform specific tasks that affect
the local database, and then to report back processing
statuses. Each worksheet contains built-in mechanisms
to help you properly plan desired changes, obtain approval
for changes, and track actual changes for audit purposes.
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